Measuring the ROI of Support in Customer Lifetime Value and Retention
Let’s be honest. For years, customer support was seen as a cost center—a necessary expense, a drain on resources. You…
Developing a Customer Education Program to Reduce Ticket Volume
Let’s be honest. Your support team is amazing, but they’re probably drowning. The same questions, day after day. “How do…
Building a Support Strategy for the Creator Economy and Digital Products
Let’s be honest—the creator economy runs on more than just great content and flashy launches. It runs on trust. And…
Mastering Conversational Marketing Across Emerging Social Audio Platforms
You know that feeling when you’re in a great conversation? The back-and-forth, the energy, the sense of real connection. That’s…
Repurposing Long-Form Video Content: Your Secret Weapon for Multi-Channel Marketing
You know that feeling. You’ve just poured your heart, soul, and budget into a fantastic long-form video. A webinar, a…
Marketing Ethical and Sustainable Brands to Conscious Consumers: A Real-World Guide
Let’s be honest. The marketing playbook has been ripped up. Today’s conscious consumer isn’t just buying a product; they’re investing…
Beyond Sustainability: Implementing Regenerative Business Models for Long-Term Resilience
Let’s be honest. For years, “sustainability” has been the north star for conscientious businesses. Do less harm. Reduce your footprint.…
Launching and Scaling a Solopreneur Venture Capital Fund: The One-Person Powerhouse Playbook
Let’s be honest: when you picture a venture capital fund, you probably imagine a sleek office, a team of analysts,…
Building Business Resilience Through Local Supply Chain Webs and Micro-Factories
Let’s be honest. The last few years have been a masterclass in fragility for global business. A ship gets stuck…
Beyond Accommodation: Building a Workplace That Thinks Differently
Let’s be honest. For years, the corporate conversation around neurodiversity has been, well, a bit one-note. It’s been about accommodation—about…