To create an effective retail marketing plan, you must understand your target audience and the products you are selling. Retail marketing is all about retaining...

In the coming years, marketers will continue to deploy technological solutions that will help them keep pace with an increasingly online culture. These trends will...

The term marketing analytics first appeared in the late 1800s, when John Wanamaker coined the phrase. However, until recently, the marketing world still hasn't figured...

Marketing is the process by which organizations attract new customers and retain existing ones. Marketing is one of the key elements in the growth of...

Marketing management is the strategic managerial discipline that focuses on the practical implementation of marketing orientation, methods and strategies in organizations and enterprises and on...

Often, sales cycles take weeks, even months, to close. As a sales professional, you would like to shorten yours and improve the efficiency of your...

In the world of business, Sales is a necessary function to ensure the success of your company. While the primary goal of sales is to...

Getting repeat business is far more profitable than attracting new clients. In fact, research has shown that a 5% increase in customer retention generates 25%...

While sales jobs may not always seem like the ideal career path for many, they offer a variety of benefits, including a steady income and...

A sales strategy is really a series of steps, objectives, and targets that tell how your sales staff. It positions the company and its offerings...