The term marketing analytics first appeared in the late 1800s, when John Wanamaker coined the phrase. However, until recently, the marketing world still hasn't figured...

Marketing is the process by which organizations attract new customers and retain existing ones. Marketing is one of the key elements in the growth of...

Marketing management is the strategic managerial discipline that focuses on the practical implementation of marketing orientation, methods and strategies in organizations and enterprises and on...

Social media marketing has become increasingly popular over the past year or so, with every new company and celebrity employing it as a means of...

Network marketing is one of the most popular home based business opportunities. However, for those new to this type of opportunity, the confusing nature of...

Getting repeat business is far more profitable than attracting new clients. In fact, research has shown that a 5% increase in customer retention generates 25%...

While sales jobs may not always seem like the ideal career path for many, they offer a variety of benefits, including a steady income and...

A sales strategy is really a series of steps, objectives, and targets that tell how your sales staff. It positions the company and its offerings...

Direct selling is one of the fastest growing home-based business opportunities. With the rapid growth of this business opportunity, many people wonder what it really...

Social selling is now part of the overall sales process. In fact, social selling is now considered the best part of the sales process by...