Marketing
Building a Retail Marketing Plan
To create an effective retail marketing plan, you must understand your target audience and the products you are selling. Retail marketing is all about retaining...
Three Tech Trends That Will Influence Your Marketing
In the coming years, marketers will continue to deploy technological solutions that will help them keep pace with an increasingly online culture. These trends will...
An Overview of Marketing Analytics
The term marketing analytics first appeared in the late 1800s, when John Wanamaker coined the phrase. However, until recently, the marketing world still hasn't figured...
Marketing Research and Marketing Mix
Marketing is the process by which organizations attract new customers and retain existing ones. Marketing is one of the key elements in the growth of...
Marketing Management
Marketing management is the strategic managerial discipline that focuses on the practical implementation of marketing orientation, methods and strategies in organizations and enterprises and on...