An Overview of Marketing Analytics
The term marketing analytics first appeared in the late 1800s, when John Wanamaker coined the phrase. However, until recently, the…
Marketing Research and Marketing Mix
Marketing is the process by which organizations attract new customers and retain existing ones. Marketing is one of the key…
Marketing Management
Marketing management is the strategic managerial discipline that focuses on the practical implementation of marketing orientation, methods and strategies in…
Using Social Media Management Tools To Build Your Brand
Social media marketing has become increasingly popular over the past year or so, with every new company and celebrity employing…
Network Marketing – Is Direct Sales the Right Network Marketing Strategy For You?
Network marketing is one of the most popular home based business opportunities. However, for those new to this type of…
Why Digital Marketing Analytics is Important for a Business?
Digital marketing is an integral part of online marketing which makes use of modern digital technologies like mobile phones, computer…