Building your brand on Facebook is really not as difficult or complicated as some people make it out to be. In fact, building a presence on this social media platform can be as simple and easy as posting a quick status update, and reaching out to your target audience by adding the appropriate links. If you are a small business, you may find that reaching out to your customers through Facebook is one of the easiest ways to get your business name out there. From a marketer’s perspective, creating a presence on Facebook for your small business may be one of the easiest things you can do to build an effective online presence.
The first key takeaway from this example of how to use Facebook to market your business is to remember that you do not need to do anything complex or unique in order to get your business name and website out to your target audience. You may already have a profile on other social media platforms, such as Twitter or Digg. These social media websites allow you to easily add a link back to your website, so reaching out to your target audience is as simple as putting a direct link to your site, which will get your URL out to the masses. If you don’t already have a Facebook page set up, it is incredibly easy to set one up (even free services are available). With Facebook being such a popular site with over 500 million users, reaching out to this audience is highly valuable to your business.
Now that you have your business Facebook page set up, the next step is to start interacting with your customers on this social media website. Adding comments to your friends’ walls, posting links to articles you’ve written, and even starting a conversation are all simple ways to get the word out about your company. Interacting with your customers and fans is a fantastic way to gain insight into their business, and will give you a unique opportunity to introduce your company to potential customers. As you get to know your fans, you will start to notice some commonalities and decide upon specific niches that you would like to focus on, further defining your Facebook business page.
The third key takeaway from having a business Facebook page is to make use of its features to gain followers. One of the best ways to attract followers is through the use of fan pages, where fans can interact directly with the company. You can also use Facebook’s viral marketing system to spread your business message to an even larger audience, something that even the most elaborate internet marketing campaign could never achieve on their own. It is important to remember that the audience that you are aiming for are people who are interested in what you have to offer, therefore spending time making your fan page informative and interesting will help you gain followers in the long run.
The final key takeaway from a business Facebook page is to make sure that you have an active ad administrator feature that allows you to manage your ads. If you are using AdWords or another similar pay-per-click system, then you should be able to manage your ads through the website itself, without being at your computer. If you don’t have an ad administrator account, then you will find that it is much harder to stay up to date with the latest recommendations and to correct any mistakes that might have been made. It is imperative that you spend some time every day working on your ad administrators to ensure that they are working as effectively as possible. If you don’t, then you may find that the performance of your adverts can suffer, and this can result in less traffic being attracted to your page or to your company itself.
One of the most important things that you should do with your business Facebook page is to provide your followers with a way to contact you. Without any means of contact, your followers will quickly lose interest, leaving you with almost nothing to feed them with. One way that you can ensure that your followers are able to contact you is by including a link to a contact form in every advertisement that you create, and this should always be done no more than once within an advertisement. In addition to this, you should also try and add as many links as possible to your website, so that your readers can click on them when they want to find out more about you or your business. This is another great way of building up a strong following among your small business social media audience.