Selling Complex Tech in a World of Rules: The Fintech & Healthtech Playbook
Let’s be honest. Selling a sophisticated software platform is hard enough. Now, layer in the labyrinth of regulations governing a…
The Human Touch, Supercharged: How AI Co-Pilots Are Augmenting (Not Replacing) Sales Intuition
Let’s be honest. The word “AI” in a sales meeting can still trigger a slight, collective flinch. There’s this lingering…
From Reacting to Predicting: Building a Proactive Support Strategy with Data
Let’s be honest. For years, customer support has been a bit like a fire department. The alarm rings—a ticket, a…
Measuring the ROI of Support in Customer Lifetime Value and Retention
Let’s be honest. For years, customer support was seen as a cost center—a necessary expense, a drain on resources. You…
Developing a Customer Education Program to Reduce Ticket Volume
Let’s be honest. Your support team is amazing, but they’re probably drowning. The same questions, day after day. “How do…
Building a Support Strategy for the Creator Economy and Digital Products
Let’s be honest—the creator economy runs on more than just great content and flashy launches. It runs on trust. And…
Mastering Conversational Marketing Across Emerging Social Audio Platforms
You know that feeling when you’re in a great conversation? The back-and-forth, the energy, the sense of real connection. That’s…
Repurposing Long-Form Video Content: Your Secret Weapon for Multi-Channel Marketing
You know that feeling. You’ve just poured your heart, soul, and budget into a fantastic long-form video. A webinar, a…
Marketing Ethical and Sustainable Brands to Conscious Consumers: A Real-World Guide
Let’s be honest. The marketing playbook has been ripped up. Today’s conscious consumer isn’t just buying a product; they’re investing…
Beyond Sustainability: Implementing Regenerative Business Models for Long-Term Resilience
Let’s be honest. For years, “sustainability” has been the north star for conscientious businesses. Do less harm. Reduce your footprint.…