Creating a catchy business name for your company is a challenge that must be faced. It is essential to come up with a name that will be memorable, unique and marketable. In addition, you must avoid naming your company after yourself or geographical adjectives.
Create a catchy name
Creating a catchy name for your business can help it stand out from the crowd. There are a few ways to do this. The first is to use a word structure that is easy to remember. Another option is to use alliteration. You can also use puns or a creative acronym to make your name memorable.
One example of a catchy company name is Slack. This company sells exercise equipment and is associated with cycling. They also use a word structure that is easy to pronounce. They also use a Vowel/Consonant/Vowel, which makes the name unique. It is also easy to spell.
Another example is Vonage, a company that sells phone service. The founders of Vonage didn’t know what they wanted to call their invention so they searched for a name. They ended up with Vonage, a catchy name that has a playful sound.
Another creative company name is Grubhub, an online food ordering service. They created their name by pairing two words. They dropped the “e” from the original word and created a name that is short, easy to remember and easy to spell.
Avoid naming your company after yourself
Depending on the type of business you are starting, naming your company after yourself can be a good or a bad idea. While it may be convenient, it can also be detrimental, especially if you are not sure about the name and have trouble getting other people to believe in it.
In addition to creating a more personal connection with your target audience, naming your business after yourself can help you build more trust. It reminds your audience that you aren’t just a money-grabbing machine. It also makes your organization easier to find, especially online.
However, if you have already started your company and have developed a strong brand, you might be hesitant to let go of it. While you’ll likely have to compete with other people who want to work with you, you need to keep your brand close to your heart. A study from the American Economic Review showed that eponymous firms had better returns on assets, and many businesses have done incredible things with founder naming.